What’s the use of developing a beautiful theme, exciting copy, and breath-taking coverage if no one at school knows about it? In this class, you’ll create ways to extend the reach of your yearbook’s photos and stories using social media, video, augmented reality, and experiential marketing. Times change. Yearbooks do too. Learn how to powerfully brand your organization, set up a successful marketing/media plan, and share your yearbook journey with the school all year long.