YEARBOOKS@theBEACH

Staff leadership is critical to a successful yearbook staff. On Day 1, we'll learn about leadership styles and how to capitalize on all of the talents of your editors. From there, we'll define common "SMART" goals to focus on what will be important for the 2022 book and staff. To balance responsibilities among the leadership team, we'll look at what tasks make up the book production process and divide them to create job descriptions for each editor. Finally, we'll discuss best practices for communication with the staff: to give clear direction, to offer feedback on assignments and to be approachable.

Although the yearbook is a student-run publication, we have a responsibility to tell our school's story. On Day 2, we'll focus on the business aspects of creating a yearbook. As the historical record of the school year, we need strategies to cover every single student and every single group on campus. From a list of required coverage topics, we then build our ladder and deadlines. We'll look at ways to market the book and make our efforts visible on campus. And we'll visit the plant (virtually, of course) to understand how your pages are produced and printed.